BrainJuicer - turning human understanding into business advantage.

Market Research

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With findings that support the theories of behavioural economics, coupled with technological advances, the research industry is rapidly evolving. We’ve always been at the forefront this shift, turning research from an insurance policy to inspiration and encouraging the next generation of researchers to join the revolution.

Scroll to the right to watch these films on the future of market research:

  • Making Research Relevant in the Boardroom
  • John Kearon & Mark Earls Present 'Me-to-We Research'
  • Orlando Wood & Sarajit Mitra, HSBC at ESOMAR Congress 2010
  • New Worlds, New Ways - An ESOMAR Documentary
  • Fresh Talent Documentary, ESOMAR Congress 2009
  • Research 2019 Documentary
  • Careers in Market Research
  • Marking Research Relevant - An ESOMAR Documentary

Making Research Relevant in the Board Room

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The Chief Juicer welcomes Alex Batchelor, BrainJuicer's newly appointed Chief Operating Officer, and chats with him about making research relevant in the board room.

  • Making Research Relevant in the Boardroom [6:27 mins]Making Research Relevant in the Boardroom [6:27 mins]

John Kearon and Mark Earls Present 'Me-to-We Research' at ESOMAR Congress 2009

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John Kearon, BrainJuicer's Chief Juicer, and Mark Earls, Author ofHerd and commentator/expert on crowd behaviour, present a Masterclass at ESOMAR Congress 2009 in Montreux, Switzerland on a new paradigm of research tapping into the social nature of consumers.

  • Me to We Masterclass with John Kearon and Mark Earls at ESOMAR Congress 2009 [26:04 mins]Me to We Masterclass with John Kearon and Mark Earls at ESOMAR Congress 2009 [26:04 mins]

New Worlds, New Ways - An ESOMAR Documentary

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New Worlds, New Ways is a documentary filmed at the 2010 Annual ESOMAR Congress in Athens, Greece.

John Kearon speaks to industry players about what it takes to innovate market research and how we can fuel the flames for future growth.

  • New World, New WaysNew World, New Ways

Fresh Talent Documentary at ESOMAR Congress 2009

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On behalf of ESOMAR at their annual 2009 Congress, John Kearon interviews industry thought leaders on the challenges of attracting, training and motivating the best and the brightest to join the market research industry.

  • Fresh Talent - An ESOMAR Documentary [13:48 mins]Fresh Talent - An ESOMAR Documentary [13:48 mins]

Research 2019 Documentary at ESOMAR Congress 2009

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At ESOMAR Congress 2009, John Kearon interviews industry thought leaders regarding their vision of what the future of market research can (and should) look like.

  • Research in 2019 - an ESOMAR Documentary [13:33 mins]Research in 2019 - an ESOMAR Documentary [13:33 mins]

Careers in Market Research

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ESOMAR's Developing Talent Initiative provides programming that shows students and young professionals the opportunities in market research. John Kearon spoke at an event at the Rotterdam School of Management in the Netherlands with a panel of other thought leaders in the market research industry.

Watch the video

Careers in Market Research

Making Research Relevant - An ESOMAR Documentary

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Making Research Relevant is a documentary filmed at ESOMAR's 2010 Annual Congress in Athens. Alex Batchelor interviewed thought leaders in attendance on their views of how the industry can make itself more relevant in the baordroom and as a means of generating compelling consumer insights.

  • Making Research Relevant - [Audio, 8:53 mins]Making Research Relevant - [Audio, 8:53 mins]