BrainJuicer - turning human understanding into business advantage.

We are the System1 Research Agency

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BrainJuicer was founded in 1999 with one goal in mind: to help clients achieve profitable brand growth.

Clients see us as a trusted advisor helping them predict and accelerate success in their brand strategy, innovation & packaging, and communications testing & tracking. We turn human understanding into business advantage.

Our Mission

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"Market research at its best is mind expanding & profit enhancing. At worst, it's a 120 page insurance policy heavy on numbers, light on insight and usually dead on arrival. BrainJuicer's mission is to inspire brave clients to do great marketing by translating a generation of breakthroughs in psychology, behavioural economics and social sciences into Juicy tools that better understand & predict people's behaviour."

- John Kearon, Chief Juicer

The Modern Marketer's Guide to Famous Brand Building

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Our15 Things Every Modern Marketer Should Know about Famous Brand Building booklet, designed to inspire marketers worldwide with juicy wisdom, features 15 poems + illustrations that capture the implications of Behavioural Science for marketing and how it can be applied to make your brand famous.

View the booklet online here.

The Modern Marketer's Guide to Famous Brand Building